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Mr Pang Lim, M.D.
Meshing the good old Singapore coffee shop traditions with modern food court management style and contemporary store designs, Koufu is one of Singapore most established food court operators. To appreciate the background and success of Koufu, one must first understand the history of the man behind it, Mr. Pang Lim. Mr. Pang Lim, a veteran in the food and beverage industry, started his journey into discovering and conquering Singapore's food and beverage industry when he was only 13 years old. From a kitchen helper, he moved on to be a street hawker, fruit seller and even Nasi Lemak hawker in a coffee shop. All these have, to some extent, set the stage for his success in the industry today. His first breakthrough came when he opened his first coffee shop in 1990. Within a few years, his food & beverage empire has grown to become one of Singapore's largest food & beverage enterprise that operates chains of food courts, restaurants, coffee shops and other food related businesses. Recognizing the shift in Singaporean's lifestyles and tastes as well as the need to keep up with the changing demands of the growing population, Mr. Pang decides to take the lead again in changing the dining experience of Singaporeans. He rejuvenated Singapore's deep-rooted coffee shop heritage through the fusion of modern food court management style and local's deeply ingrained coffee shop culture. This marks the birth of Koufu. Mr. Pang's relentless efforts to provide "Better Food, Better People, Better Life" to his customers will certainly pave the way for the transformation of the food and beverage industry in Singapore. The accomplishments that Koufu has today will start the new era of Singapore dining experience tomorrow. Mission and Vision
Our Ambition We are dedicated to bringing the positive spirit of the Singaporean coffee shop tradition closer to people around the world. Our Proposition to Consumers We provide an easygoing way to conveniently enjoy the best variety of tasty authentically prepared meals, snacks or drinks, affordable for everyone, anytime. Our Strengths Having built Koufu out of one hawker stall, we combine our deep roots in Singaporean traditional cooking with a continuous drive to innovate, challenge, and professionalize ourselves, our fellow employees and our business, so as to provide even more value at competitive price level to our customers, to strengthen the relationship with our partners and to assure sustainable, profitable growth for ourselves and our shareholders. Our Values More than running a profitable business, we want to make a difference to the well being of all people involved in our business. In a world of increasing globalization and individualization, we want to nourish the inherent joy of sharing a meal or drinks with family and friends by providing trust, friendliness and a spark of inspiration in the everyday life of people of all ages, social classes and ethnic backgrounds. Our Mission Statement
Our Promise
7 Champions
Koufu is passionate about upholding its mission statement. And to achieve it, Koufu believes that it should be a champion at every level – economic, consumer, product, outlet, service, human resource and partner levels. Economic Level - Professionalism Champion Creating more value and growth by continuously raising the standards. Driven by consumer value, Koufu strives to reinvent the coffee shop traditions with a fusion of eastern and western techniques so that the company can evolve through modern management concepts and yet stay true to good old coffee shop traditions. Consumer Level - Preferred Choice Champion Providing more value for money, better choice, more enjoyment Through the products and services, Koufu wants to nourish the inherent joy of sharing a meal and a drink with family and friends by providing trust and friendliness in everyday life, all at very affordable prices. Product Level - Better Food Champion Providing better taste and more variety. Koufu wants to preserve the uniqueness of authentic Singaporean hawker cuisines and seek to bring more variety and freshness at economical prices to all customers. With stringent stall selection criteria, Koufu ensures the optimal freshness and quality of all the food served in its food courts. Outlet Level - Democracy Champion Modernizing tradition to accommodate the needs of all generations. Koufu strives to integrate the positive elements of the traditional coffee shop with innovative modern themes to provide a comfortable and conducive ambience for enjoying meals. To further accommodate the needs of all generations, Koufu food courts are strategically located across all parts of the island to provide great convenience for all. Service Level - Customization Champion Treating all customers with friendliness, responsiveness and enthusiasm. Every customer is treated with the same friendly attitude. Located within the housing estates, Koufu is able to extend a more personalized service to its customers due to an intimate proximity. Through these years, they have grown accustomed to the business that Koufu has built. From there, a friendship has emerged and in turn developed into customer loyalty. Human Resource Level - Better People Champion Stimulating people's potential and nurturing their passion. Koufu provides all its employees the opportunity to discover and fulfill their latent potential. It aims to cultivate their passion in food and service, thereby resulting in an enjoyable dining experience for all customers. Partner Level - Win-Win Champion Leveraging the most from one another's potential to create the highest value for all. Koufu values strategic alliances with all its partners as it believes that with differing and yet complementing expertise, it will be able to create long term success and seek growth opportunities that will benefit all. Koufu hopes to strengthen relationships with partners, provide more value for customers and assure profitable growth for shareholders. |
