We never neglect the forces behind our goals. Koufu is passionate about upholding its mission statement. And to achieve it, Koufu prides itself in the fulfillment as a champion in each of the seven levels.
Creating more value and growth by continuously raising the standards.
Driven by consumer value, Koufu strives to reinvent the coffee shop traditions with a fusion of eastern and western techniques so that the company can evolve through modern management concepts and yet stay true to good old coffee shop traditions.
Providing more value for money, better choice, more enjoyment and a spark of Inspiration.
Through the products and services, Koufu wants to nourish the inherent joy of sharing a meal and a drink with family and friends by providing trust and friendliness in everyday life, all at very affordable prices.
Koufu wants to preserve the uniqueness of authentic Singaporean hawker cuisines and seek to bring more variety and freshness at economical prices to all customers. With stringent stall selection criteria, Koufu ensures the optimal freshness and quality of all the food served in its food courts.
Modernising tradition to accommodate the needs of all generations.
Koufu strives to integrate the positive elements of the traditional coffee shop with innovative modern themes to provide a comfortable and conducive ambience for enjoying meals. To further accommodate the needs of all generations, Koufu food courts are strategically located across all parts of the island to provide great convenience for all.
Treating all customers with friendliness, responsiveness and enthusiasm.
Every customer is treated with the same friendly attitude. Located within the housing estates, Koufu is able to extend a more personalised service to its customers due to an intimate proximity. Through these years, they have grown accustomed to the business that Koufu has built. From there, a friendship has emerged and in turn developed into customer loyalty.
Stimulating people’s potential and nurturing their passion.
Koufu provides all its employees the opportunity to discover and fulfil their latent potential. It aims to cultivate their passion in food and service, thereby resulting in an enjoyable dining experience for all customers.
Leveraging the most from one another’s potential to create the highest value for all.
Koufu values strategic alliances with all its partners as it believes that with differing and yet complementing expertise, it will be able to create long term success and seek growth opportunities that will benefit all. Koufu hopes to strengthen relationships with partners, provide more value for customers and assure profitable growth for shareholders.